HOW TO ESTABLISH ONLINE PRESENCE

1. Establish a strong online presence – Establishing a strong online presence is key to getting clients. Create a portfolio website to showcase your business and past projects. Be sure to include your relevant achievements and any certifications you have.

2. Use SEO and Local SEO – SEO (Search Engine Optimization) is the process of optimizing your web pages and content to appear in organic (unpaid) search engine results. Local SEO is a tactic that focuses on optimizing for a specific geographic area. Utilizing both SEO strategies will help your prospective clients find you when looking for services in your industry.

3. Networking & Word of Mouth – Networking is one of the top ways to grow your client base. Reach out to industry professionals and make yourself available. Don’t be afraid to use word of mouth either. Tell everyone what service you offer. Attend network events in your area.

4. Use Online Directories – Take advantage of online directories and submit your business profile. There are dozens of online directories, that can connect you with potential clients searching for services that you offer.

5. Create Content – Content creation is a great way to show off your skills and establish yourself as an authority in the industry. Start a blog, write articles, create videos or podcasts to share your expertise with the world. Be active and visible on Facebook, Instagram, and LinkedIn this will improve your credibility.