The Success Behind Property Tree

Property Tree is owned and led by Henk de Ridder, who embarked on his journey as a developer back in 2005 with the construction of his first house. Since then, he has remained deeply involved in the property industry. After evaluating various franchise models and considering ways to provide a distinctive approach, he and his team decided to establish the Property Tree Franchise in 2016, officially commencing operations in 2017. He serves as a co-founder and has consistently nurtured the brand’s growth over time.

 His guiding philosophy has always been rooted in innovation, aiming to offer clients a unique and transparent experience. Henk places great emphasis on transparency, honesty, and client-centered service. He believes in building trust through open communication and delivering exceptional service tailored to each individual client. Recognizing the competitive nature of the real estate sector, he strives to differentiate Property Tree by providing a more personalized experience and comprehensive solutions for property-related challenges. Henk de Ridder brings a diverse skill set and portfolio to the table, spanning from property development to connecting properties with the right buyers, ensuring that he offers solutions to various property-related needs.

Before venturing into real estate, Henk had a full-time career in rugby, playing for teams such as the Bulls, Lions, Ep Kings, and Pumas. His sports background instilled essential life lessons about teamwork and the value of hard work, principles he applies to his business.

 For Henk, the success of a brand or business is deeply intertwined with the collaborative effort of its team. Effective management must work in harmony with the rest of the team, adhering to the brand’s foundational principles to deliver outstanding service. Transitioning from a sports career and briefly participating in the mining industry provided Henk with valuable business insights. Combined with his financial management education and marketing experience from sports, real estate became a natural fit. He enthusiastically embraces the daily challenges of being a business owner and CEO, constantly planning, staying ahead of the industry, and supporting his team.

 In terms of South Africa’s economic climate, Henk believes that property remains a stable investment, often referred to as “as safe as a house.” Despite the current market downturn and high interest rates, there will always be individuals who can afford to buy and those who need to sell. Henk’s strategy involves assessing the market, identifying areas of demand, and understanding that the real estate market is dynamic, with people either downsizing or upgrading. He anticipates a market upturn in 2024 as interest rates decrease, aiming to adapt and diversify Property Tree’s services accordingly.

Henk values customer care as an integral part of his business. He acknowledges that some companies have neglected customer service in the digital age, opting for online interactions over personalized service. However, in the real estate sector, where buying a home is a significant financial decision, Property Tree remains committed to providing clients with face-to-face interactions, professional advice, and guidance throughout the complex property process. Henk believes that most industries will revert to office-based work, emphasizing the importance of personal connections in business.

Regarding staff relations, Henk’s management style centers on positivity, goal-setting, and accountability. He believes that focusing on the positive aspects even during challenging times is key to success. He sets clear goals and holds colleagues and staff responsible for their roles. While acknowledging that challenges are inevitable, Henk believes that those who persevere with a positive attitude will ultimately achieve success. For young entrepreneurs in South Africa looking to excel in customer and staff relations, Henk advises starting by identifying unique opportunities, adding a personal touch, and conducting thorough industry research. He encourages seeking knowledge from successful individuals in the same field. Continuous research, knowledge acquisition, and putting in maximum effort are crucial. Henk believes in being unique in a competitive world. Property Tree operates from its head office in Hartbeespoort and has offices in George, with services extending to Polokwane and Pretoria. Each location is managed by competent staff, coordinated from the head office.

 For potential investors interested in joining Property Tree, various investment possibilities are available, and they are encouraged to reach out to discuss options.

 Regarding education for aspiring individuals in the real estate industry, Henk suggests that studying is advisable, but short courses and industry-specific knowledge are viable alternatives. Courses in project management and marketing can be beneficial. Henk emphasizes the importance of internships, as practical experience is invaluable and helps build character and self-confidence.

 When it comes to making a career change despite financial concerns, Henk recommends conducting a self-assessment to identify skills, strengths, and interests. While change can be daunting, pursuing a passion is often more fulfilling than remaining in a negative situation. Henk encourages individuals to embrace change and focus on what brings them joy.

Henk values the wisdom in Denzel Washington’s words: “The chances you take, the people you meet, the people you love, the faith you have. That’s what’s going to define you.”