Marketing

1. Establish a strong online presence – Establishing a strong online presence is key to

Brand South Africa 2022/23’s Play Your Part business development program, Ignite, is off to a rollicking start.

Dale Hefer is CEO of the Nedbank IMC, Africa’s foremost integrated marketing conference billed as Marketing is Business™ and aimed at African marketers. Dale is a former Businesswoman of the Year, award-winning entrepreneur and the bestselling author of the marketing books “From Witblits to Vuvuzelas” and “Hustling, Happiness, and a Blow-Up Doll Named Percy”, published in 2021. Dale founded top advertising agency Chillibush in 1998 which she sold in 2014. At that time, it was billing more than R100m per year.

“Your business is dependent on its own stamp of authenticity.” By Kyle de Meuse

Since setting up shop in 2013, Flume has made it its mission to make people aware of its clients’ brands, build their reputations, and bring business to their business. A full-service marketing and PR agency, the agency has grown to include more than 70 passionate employees in two cities, working on some of South Africa’s largest brand names as well as exciting up-and-coming start-ups.

We have, since the pandemic started, become recluse. Withdrawn from the world outside of your own Bio-bubble. Minimum contact with others has been hard on our personal lives and this made me think of the effects our exclusion, from business life, has had on our working relationships. By Theunis Botha

Previously I discussed some of the finer details of Search Engine Optimisation (SEO) and ways to keep yourself in-line, or at least, on the correct planet, when it comes to finding yourself on the internet. I highlighted some tools that are available and some guidelines to follow for DIY purposes.

A catchphrase commonly used around the world “it’s not what you know, but who you know” was considered the truth for decades, but business owners are now asking the more relevant question: “who knows about my business?”
By: Annelie Dillman

It is always easy to start a business, but it takes commitment and planning to get it up and running and most importantly, on the map!

You can sell ice to an Eskimo, if you know he goes to a desert once a year.

Coopetition or co-opetition is a buzzword used to describe cooperative competition. It is a combination of cooperation and competition.

Kobus Windt, Leader of Doxa Deo Church in Hartbeespoort / Chairman of the Hartbeespoort Christian