Marketing’s Virtual Platform

Dale Hefer is CEO of the Nedbank IMC, Africa’s foremost integrated marketing conference billed as Marketing is Business™ and aimed at African marketers. Dale is a former Businesswoman of the Year, award-winning entrepreneur and the bestselling author of the marketing books “From Witblits to Vuvuzelas” and “Hustling, Happiness, and a Blow-Up Doll Named Percy”, published in 2021. Dale founded top advertising agency Chillibush in 1998 which she sold in 2014. At that time, it was billing more than R100m per year.

LETTING GO – AN ACT OF SELF LOVE

Overwhelm… it starts with that one little word you said that you regret saying. It’s not a big thing. It is just one little word, but you know you don’t feel right about saying it. What follows is an action. It’s force of habit, oops, “I did it again. I said, ‘yes’ when I decided I would not do it again.” By May van Reenen – Kinesiologist, Holistic Health Practitioner

T for Technology – The IT Crowd

Remember in school when you played any game that required a team? We would randomly select captains of said team and give that person the otherworldly power of selecting his/her squad. I will never forget the cringe building up as you realize you are one of the last five left and the sheer delight of not getting picked last. Picked last once or twice, terrible idea – 0/10 would not recommend.

From Bushveld to the Concrete Jungle

Growing up in Hartbeespoort, Chanel van Zyl dreamed of working in Hollywood one day and inspired by the words of the Frank Sinatra song New York, Chanel chose to put on her entrepreneurial shoes and make it happen. She struck out and is now actively “melting away those little-town blues and making a brand-new start in the city that never sleeps”.

Revive

Annemarie Hayward comes from a medical background. She was a professional nurse that spend most of her time in psychiatric and ICU wards. In 1999 at the age of 35 she went to Saudi Arabia where she worked in ICU and only returned to SA in 2003. by Marinda Sauerman

LET’S GO TO MARKET!

How hard can it be, right? Taking your product or service to your target market can be trickier than it seems. What you communicate to your audience needs to be just right – you need to supply that which will address their needs – at the right time, in the right place at the right price! By Linda Botts