Marketing’s Virtual Platform
Dale Hefer is CEO of the Nedbank IMC, Africa’s foremost integrated marketing conference billed as Marketing is Business™ and aimed at African marketers. Dale is a former Businesswoman of the Year, award-winning entrepreneur and the bestselling author of the marketing books “From Witblits to Vuvuzelas” and “Hustling, Happiness, and a Blow-Up Doll Named Percy”, published in 2021. Dale founded top advertising agency Chillibush in 1998 which she sold in 2014. At that time, it was billing more than R100m per year.