How hard can it be, right? Taking your product or service to your target market can be trickier than it seems. What you communicate to your audience needs to be just right – you need to supply that which will address their needs – at the right time, in the right place at the right price! By Linda Botts
Organisations are facing challenges in defining what their brand stands for in a world being reconfigured by powerful forces including a global pandemic and climate change. How do they do so in a way that avoids being a worn-out cliché?
There are 3 prominent reasons why SME’s in South Africa battle to keep a business going for longer than 2 years. One being the inability to secure funding. Another is cash flow management. But the one big reason why businesses battle to secure a sustainable future, is the lack of a strategic plan. By Linda Botts
I always wanted to become a surgeon and applied at the University of Pretoria. I truly believed that this is what I wanted to do. by Madeleine Nilson
We all know the TV show called the Dragons Den where Future Entrepreneurs get the opportunity to pitch their idea to a panel of rich investors ready to part with their money.
WHEN DID YOU DECIDE TO BECOME AN ACCOUNTANT? In September 2008, I have decided to
How did you start your business? From a young age I had an interest in
You BAG LOVING WOMAN you! What would you say if I tell you that it is possible to design your own perfect handbag or bag, customised and branded with your own chosen name on it?
There are diverse skills women bring to a business table when allowed to be part of the leadership structure – a different perspective and impartiality when faced with matters concerning employment, partnerships and making final decisions. My personal observation is that they are often also well-grounded and driven.
Harties Business Center member Ruby Rapscallion tells us about their business.
Being an entrepreneur is a mixed bag. It can be very liberating as you run your own show, you decide what to do and when. However, you are mostly alone and making decisions can be tough. In the long run, you reap the benefits of your success but also feel the pain when failure strikes. This is where accountability comes into play. The lack of accountability can be a real problem and may lead to loss of control, to becoming pessimistic and create a situation where you are not able to get up and fight again.
By: Gerty Green
After having an allergic reaction to her wedding ring, owner, designer, and founder of Purple Carrot Alita Du Plessis decided that she wanted to create hypoallergenic jewellery that is affordable and beautiful at the same time.
I am sure that as a business owner you have often thought about strategy. Even if you are thinking of starting a business one of the first things that will come to mind, is what will my strategy be.
Holding that camera for the 1st time, that exact moment in time, is where the dream was born and of course my parents unwavering support and belief in me, allowed me to believe I can be anything I want to be, in a time when you either became a teacher or a doctor.
Wikus Roodt, a proud, strict but loving father of two is almost like the Phantom of Restaurants.
Gratitude is a choice, not just a feeling. You choose to be living a life in gratitude and therefore gratitude is an attitude.
Let me elaborate: Having a fantastic idea is essential to innovation and for sustainable business success, but that’s only part of what is really needed.
Priscilla Olivier was born and raised in Jaraguá do Sul in Brazil. “In 2008 I got a random message on Facebook from a guy in South Africa asking me about Brazilian culture and we quickly realized we both had similar interests and a friendship began.
