Editor’s Note

As we start on the new year, it symbolizes fresh beginnings, novel business concepts, and innovative ideas. There’s an inexplicable surge of courage that motivates individuals to initiate new ventures. As an entrepreneur, I’ve witnessed numerous startups, some blossoming into success stories, while others face the harsh reality of entrepreneurial setbacks, leading them back to conventional employment. The frustration and disappointment of investing hard-earned savings into a business venture can be disheartening