Skincare Is Either Stripping or Suffocating Your Skin

Sel:pH Launches in South Africa to Reset It at 5.5

Cape Town, South Africa, South African consumers have long been forced to choose between harsh, alkaline products that trigger oil and breakouts, or overly acidic formulas that dry, irritate, and weaken the skin barrier.

Sel:pH is entering the South African market to challenge that imbalance. Built around the science of optimal skin function, Sel:pH formulations are calibrated to restore the skin to its natural equilibrium of pH 5.5 — the level at which skin is healthiest, strongest, and most resilient.

When skin becomes too alkaline, it can stimulate excess oil production, congestion, and acne.

When it becomes too acidic, the barrier can weaken, leading to dryness, irritation, and sensitivity.

Sel:pH was developed to bring skin back to its optimal middle ground.

Balanced. Protected. Glowing.

“Most skincare today either strips the skin or overwhelms it,” said Nick Hunt, General Manager RTSC Beauty. “Sel:pH is engineered to reset the skin to where it naturally thrives, at 5.5. When you restore balance first, you treat acne more effectively, retain moisture properly, and unlock a glow that comes from healthy skin function — not surface shine.”

A Reset for Acne, Oil and Barrier Damage

By stabilising the skin’s acid mantle, Sel:pH helps:

• Control excess oil without stripping

• Reduce acne flare-ups

• Strengthen the skin barrier

• Improve hydration retention

• Support long-term radiance

Rather than aggressively layering actives, Sel:pH focuses on creating the correct skin environment first — because when the skin is balanced, treatments perform better.

Now Available Nationwide

Sel:pH is now available across South Africa through Truworths, both online and in retail stores. With products priced under R700, the brand bridges the gap between dermatology-inspired skincare and everyday accessibility.

Above: the Hydrating Microdose: with Hyaluronic Acid, Green Tea, Manuka Honey and Oat Extract for deep hydration and calming redness R429 

Consumers can then personalise their routine with one of three targeted microdoses to improve hydration, reduce inflammation or boost their skin’s cell barrier.

Above: Barrier Boosting Microdose: with Probiotic Peptides and Kelp to fortify and rebalance the skin barrier R429 

Above: the Skin Renewing Microdose: with Retinol, Licorice and Mulberry Extracts to refine texture and support renewal (for those experiencing breakouts – these anti-inflammatory properties will calm acne, fade dark spots and support clearer skin) R429 

What’s in The Product DNA 

All formulas are developed by in-house chemists in New Jersey and supported by dermatological backing, ensuring that every product aligns with the skin’s natural pH for optimal health and balance. Every Sel:pH product is:

 ✔ Non-comedogenic

✔ Dermatologist Recommended

✔ Dye, Nut, Fragrance, Paraben + Sulfate Free

✔ Cruelty Free

✔ Genderless

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About RTSC Group: Retail Therapy Strategic Consulting (RTSC) is the trusted bridge between exceptional global brands and the South African retail landscape. Since 2015, RTSC has been dedicated to discovering, nurturing, and establishing international brands in the African market, which is characteristically dynamic. With deep expertise in the local retail environment and strong partnerships with premier retailers, RTSC provides comprehensive brand management and retail distribution services, acting as a passionate extension of the brands they represent. For more information, visit www.rtsc.co.za.

About Sel:pH: Sel:pH is a global skincare brand focused on restoring the skin’s natural 5.5 pH balance through barrier-conscious, ingredient-transparent formulations. The brand is designed to treat acne, optimise hydration, and promote healthy, resilient skin.