Deep beats wide

Most small business owners have far more depth available to them than they realise: in the customers they already serve, the products they already sell and the assets already sitting on their property.
The growth you are looking for is often not out there in something entirely new. It may be right here, in something you already own but have not yet used to its full potential.
Before you go wide, go deep. Look carefully at what is already in your hands. More often than not, that is where the next stage of growth is hiding – not on the shelves of the shop next door.