The Modern Handshake Headshots in the Digital Age

Annelie Dillman from Visual Storm Photography

Why Your Online Image Matters

In a time where online interactions often precede face-to-face meetings, a polished and professional image is indispensable. Your headshot becomes the modern handshake.

When online profiles often serve as the first point of contact, a professional headshot is more than just a photograph; it’s a powerful tool for business professionals looking to make a strong and lasting impression. A well-crafted headshot communicates credibility, builds trust, and enhances your personal brand.

Humans are inherently visual beings. Studies show that people form opinions about others within the first 7 seconds of meeting them, and in many cases, this initial judgment is based solely on appearance. A high-quality headshot, sets you up for success and ensure that your first impression is a positive and memorable one.

When someone views your online profile, whether it’s on LinkedIn, a company website, or social media, they are not just looking at your skills or achievements. Your visual presentation plays a critical role in shaping their perception of you. For business professionals, the adage “you never get a second chance to make a first impression” rings particularly true.

Pay Attention to Key Elements:

1. Quality: Invest in a professional photographer who specializes in headshots. High-quality images with proper lighting, composition, and resolution make a significant difference.
2. Understand the Purpose: Clarify the intended use of your headshot. Whether it’s for a job application, social media profile, or personal branding, knowing the purpose will help you tailor your look and expression. It will also guide your choice between In Studio or On Location.
3. Wardrobe: Deciding what to wear for your headshot can be a daunting task, even if only your shoulders and chest are visible in the final image. Choose an attire that aligns with your industry and role. An outfit that’s a perfect fit and makes you feel confident. Solid colours and classic styles often work best, as they ensure your image remains timeless. “Dress for the Job You Want, NOT the Job You Have.”
4. Practice Your Pose: Spend some time in front of a mirror practicing different poses and expressions. Find angles that highlight your best features and make you feel confident. Aim for a confident, approachable expression. A genuine smile or a relaxed demeanour can make you appear more engaging and trustworthy.

In Studio vs On Location:

1. What’s your budget: Shooting in a studio is usually more cost-effective than on location, and professional photographers who specialize in headshots often offer discounted rates on designated days for clients needing just a few photos.
2. Intended use: For a polished and professional headshot, studio photography is ideal. Controlled lighting, neutral backgrounds, and a distraction-free environment ensure a clean and consistent look—perfect for corporate profiles or formal settings. On-location shoots, however, provide more variety and creativity. Unique backgrounds, natural lighting, and personalized environments can resonate with your brand or personality, making them ideal for social media, marketing materials, or diverse content.
3. Company image: Consider your company’s specific requirements for portraits and poses. Review colleagues’ photos for inspiration and to understand the preferred style—whether formal, casual, or somewhere in between. This preparation will help you present yourself in a way that fits seamlessly with the company’s image.
4. Weather dependant: A studio offers the flexibility to shoot at any time, regardless of weather conditions, ensuring consistent lighting and a controlled environment. In contrast, on-location shoots can be more restrictive, often influenced by factors such as weather, time of day, and lighting availability. While studios provide reliability and convenience, on-location shoots may require additional planning.

Secret to success:

1. Iron your clothes: Carefully press and hang your clothes the night before to avoid creases that can detract from your professionalism and incur extra charges for retouching. If you have a pet, ensure your outfits are fur-free.
2. Use a hanger: If your photo session isn’t scheduled for the early morning, avoid wearing your outfit all day; instead, bring it on a hanger and change at the studio for a fresh look.
3. Showcase Yourself: Groomed hair, beautiful make-up, clean-shaven (or well-maintained facial hair), and tidy clothing make it easier for the photographer to capture your best angles. A neat, well-groomed look creates a timeless photo that you’ll be proud to use for years on LinkedIn, company websites, and other platforms.
4. Arrive on time: Arrive on time for your corporate headshot—your photographer can’t work magic if you appear rushed, disorganized and unkempt.
5. Guide your photographer: Share your preferred angles and any concerns you might have about specific features with your photographer to help them capture your best look. Whether it’s a side you feel more confident about or a feature you’d like them to be mindful of, open communication ensures the final result reflects your best self.
6. Relax and have fun: While some may find a corporate photoshoot to be stressful, it can also be an enjoyable and fun experience. We understand that some individuals may not like having their pictures taken or feel that they do not look good in photos. A good photographer will help you feel comfortable and guide you through the process. Trust them to capture your best side.

A professional headshot is a worthwhile investment in your personal brand and professional image. Whether in a studio or on location, taking the time to prepare ensures a result that’s polished, professional, and authentically you. Let your headshot be the modern handshake that leaves a lasting impression.