As the countdown begins for the 2026 National Conference & Expo, the Franchise Association of South Africa (FASA) is highlighting the sector’s pivotal role as the country’s premier engine for job creation and inclusive growth. Scheduled for Thursday, 19 February 2026, at the Birchwood Hotel & OR Tambo Conference Centre in Boksburg, the event will showcase how franchising is evolving to meet the challenges of a modern South African economy.