{"id":8150,"date":"2026-08-31T07:00:00","date_gmt":"2026-08-31T05:00:00","guid":{"rendered":"https:\/\/www.thelife.digital\/tl\/?p=8150"},"modified":"2026-08-31T07:03:39","modified_gmt":"2026-08-31T05:03:39","slug":"deep-beats-wide","status":"publish","type":"post","link":"https:\/\/www.thelife.digital\/tl\/articles\/deep-beats-wide\/","title":{"rendered":"Deep beats wide"},"content":{"rendered":"\n<p><em>Why sustainable growth often begins with using what you already have more fully<\/em><\/p>\n\n\n\n<p><strong>By Gerty Green<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" data-id=\"8151\" src=\"https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/40-734x1024.png\" alt=\"\" class=\"wp-image-8151\" srcset=\"https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/40-734x1024.png 734w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/40-215x300.png 215w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/40-768x1072.png 768w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/40-1101x1536.png 1101w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/40-1024x1429.png 1024w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/40.png 1433w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" data-id=\"8152\" src=\"https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/41-734x1024.png\" alt=\"\" class=\"wp-image-8152\" srcset=\"https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/41-734x1024.png 734w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/41-215x300.png 215w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/41-768x1072.png 768w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/41-1101x1536.png 1101w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/41-1024x1429.png 1024w, https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/08\/41.png 1433w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Most small business owners have far more depth available to them than they realise: in the customers they already serve, the products they already sell and the assets already sitting on their property.<br \/>\nThe growth you are looking for is often not out there in something entirely new. It may be right here, in something you already own but have not yet used to its full potential.<br \/>\nBefore you go wide, go deep. Look carefully at what is already in your hands. More often than not, that is where the next stage of growth is hiding &#8211; not on the shelves of the shop next door.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,23],"tags":[49],"class_list":["post-8150","post","type-post","status-publish","format-standard","hentry","category-articles","category-finance","tag-national"],"_links":{"self":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/8150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/comments?post=8150"}],"version-history":[{"count":2,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/8150\/revisions"}],"predecessor-version":[{"id":8193,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/8150\/revisions\/8193"}],"wp:attachment":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/media?parent=8150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/categories?post=8150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/tags?post=8150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}