{"id":7697,"date":"2026-05-15T06:00:00","date_gmt":"2026-05-15T04:00:00","guid":{"rendered":"https:\/\/www.thelife.digital\/tl\/?p=7697"},"modified":"2026-05-15T06:49:16","modified_gmt":"2026-05-15T04:49:16","slug":"skincare-is-either-stripping-or-suffocating-your-skin","status":"publish","type":"post","link":"https:\/\/www.thelife.digital\/tl\/articles\/skincare-is-either-stripping-or-suffocating-your-skin\/","title":{"rendered":"Skincare Is Either Stripping or Suffocating Your Skin"},"content":{"rendered":"\n

Sel:pH Launches in South Africa to Reset It at 5.5<\/em><\/p>\n\n\n\n

Cape Town, South Africa<\/strong>, South African consumers have long been forced to choose between harsh, alkaline products that trigger oil and breakouts, or overly acidic formulas that dry, irritate, and weaken the skin barrier.<\/p>\n\n\n\n

Sel:pH is entering the South African market to challenge that imbalance. Built around the science of optimal skin function, Sel:pH formulations are calibrated to restore the skin to its natural equilibrium of pH 5.5 \u2014 the level at which skin is healthiest, strongest, and most resilient.<\/p>\n\n\n\n

When skin becomes too alkaline, it can stimulate excess oil production, congestion, and acne.<\/p>\n\n\n\n

When it becomes too acidic, the barrier can weaken, leading to dryness, irritation, and sensitivity.<\/p>\n\n\n\n

Sel:pH was developed to bring skin back to its optimal middle ground.<\/p>\n\n\n\n

Balanced. Protected. Glowing.<\/em><\/p>\n\n\n\n

\u201cMost skincare today either strips the skin or overwhelms it,<\/em>\u201d said Nick Hunt, General Manager <\/em><\/strong>RTSC<\/strong><\/a> Beauty. <\/em><\/strong>\u201cSel:pH is engineered to reset the skin to where it naturally thrives, at 5.5. When you restore balance first, you treat acne more effectively, retain moisture properly, and unlock a glow that comes from healthy skin function \u2014 not surface shine.\u201d<\/em><\/p>\n\n\n\n

A Reset for Acne, Oil and Barrier Damage<\/strong><\/p>\n\n\n\n

By stabilising the skin\u2019s acid mantle, Sel:pH helps:<\/p>\n\n\n\n

\u2022 Control excess oil without stripping<\/p>\n\n\n\n

\u2022 Reduce acne flare-ups<\/p>\n\n\n\n

\u2022 Strengthen the skin barrier<\/p>\n\n\n\n

\u2022 Improve hydration retention<\/p>\n\n\n\n

\u2022 Support long-term radiance<\/p>\n\n\n\n

Rather than aggressively layering actives, Sel:pH focuses on creating the correct skin environment first \u2014 because when the skin is balanced, treatments perform better.<\/p>\n\n\n\n

Now Available Nationwide<\/strong><\/p>\n\n\n\n

Sel:pH is now available across South Africa through Truworths<\/a>, both online and in retail stores. With products priced under R700, the brand bridges the gap between dermatology-inspired skincare and everyday accessibility.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Above: the Hydrating Microdose: with Hyaluronic Acid, Green Tea, Manuka Honey and Oat Extract for deep hydration and calming redness R429<\/strong> <\/em><\/em><\/p>\n\n\n\n

Consumers can then personalise their routine with one of three targeted microdoses to improve hydration, reduce inflammation or boost their skin\u2019s cell barrier.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Above: Barrier Boosting Microdose: with Probiotic Peptides and Kelp to fortify and rebalance the skin barrier R429<\/strong> <\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Above: the Skin Renewing Microdose: with Retinol, Licorice and Mulberry Extracts to refine texture and support renewal (for those experiencing breakouts – these anti-inflammatory properties will calm acne, fade dark spots and support clearer skin) R429<\/strong> <\/em><\/p>\n\n\n\n

What’s in The Product DNA <\/strong><\/p>\n\n\n\n

All formulas are developed by in-house chemists in New Jersey and supported by dermatological backing, ensuring that every product aligns with the skin\u2019s natural pH for optimal health and balance. Every Sel:pH product is:<\/p>\n\n\n\n

 \u2714 Non-comedogenic<\/p>\n\n\n\n

\u2714 Dermatologist Recommended<\/p>\n\n\n\n

\u2714 Dye, Nut, Fragrance, Paraben + Sulfate Free<\/p>\n\n\n\n

\u2714 Cruelty Free<\/p>\n\n\n\n

\u2714 Genderless<\/p>\n\n\n\n

\n\n\n\n

About RTSC Group:<\/em><\/strong> Retail Therapy Strategic Consulting (RTSC) is the trusted bridge between exceptional global brands and the South African retail landscape. Since 2015, RTSC has been dedicated to discovering, nurturing, and establishing international brands in the African market, which is characteristically dynamic. With deep expertise in the local retail environment and strong partnerships with premier retailers, RTSC provides comprehensive brand management and retail distribution services, acting as a passionate extension of the brands they represent. For more information, visit <\/em>www.rtsc.co.za<\/em><\/a>.<\/em><\/p>\n\n\n\n


About Sel:pH<\/em><\/strong>:<\/em> Sel:pH is a global skincare brand focused on restoring the skin\u2019s natural 5.5 pH balance through barrier-conscious, ingredient-transparent formulations. The brand is designed to treat acne, optimise hydration, and promote healthy, resilient skin.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cMost skincare today either strips the skin or overwhelms it,\u201d said Nick Hunt, General Manager RTSCBeauty. \u201cSel:pH is engineered to reset the skin to where it naturally thrives, at 5.5. When you restore balance first, you treat acne more effectively, retain moisture properly, and unlock a glow that comes from healthy skin function \u2014 not surface shine.\u201d<\/p>\n","protected":false},"author":1,"featured_media":7705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,19],"tags":[49],"class_list":["post-7697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-health","tag-national"],"featured_image_urls":{"full":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5-.jpeg",2400,2400,false],"thumbnail":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--150x150.jpeg",150,150,true],"medium":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--300x300.jpeg",300,300,true],"medium_large":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--768x768.jpeg",640,640,true],"large":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--1024x1024.jpeg",640,640,true],"1536x1536":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--1536x1536.jpeg",1536,1536,true],"2048x2048":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--2048x2048.jpeg",2048,2048,true],"magazine-7-slider-full":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--1536x1020.jpeg",1536,1020,true],"magazine-7-slider-center":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--936x897.jpeg",936,897,true],"magazine-7-featured":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--1024x1024.jpeg",1024,1024,true],"magazine-7-medium":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--720x380.jpeg",720,380,true],"magazine-7-medium-square":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2026\/05\/376009110003_5--675x450.jpeg",675,450,true]},"author_info":{"info":["TheLife Team"]},"category_info":"Articles & Advertisers<\/a> Health Beauty and Wellness<\/a>","tag_info":"Health Beauty and Wellness","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/7697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/comments?post=7697"}],"version-history":[{"count":3,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/7697\/revisions"}],"predecessor-version":[{"id":7709,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/7697\/revisions\/7709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/media\/7705"}],"wp:attachment":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/media?parent=7697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/categories?post=7697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/tags?post=7697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}