{"id":4091,"date":"2022-10-15T08:21:46","date_gmt":"2022-10-15T06:21:46","guid":{"rendered":"http:\/\/www.thelife.digital\/tl\/?p=4091"},"modified":"2022-10-15T08:21:54","modified_gmt":"2022-10-15T06:21:54","slug":"neolife-to-empower-local-entrepreneurship-and-tackle-unemployment-on-the-back-of-health-and-wellness-trends","status":"publish","type":"post","link":"https:\/\/www.thelife.digital\/tl\/articles\/neolife-to-empower-local-entrepreneurship-and-tackle-unemployment-on-the-back-of-health-and-wellness-trends\/","title":{"rendered":"NEOLIFE TO EMPOWER LOCAL ENTREPRENEURSHIP AND TACKLE UNEMPLOYMENT ON THE BACK OF HEALTH AND WELLNESS TRENDS"},"content":{"rendered":"\n



The direct selling business has a 50-year track record of operation in South Africa (63 internationally). Formerly known as Golden Products and GNLD, NeoLife <\/em>health and lifestyle products have provided income generating opportunities for millions of individuals during that time.

\u201cThere has never been a better or more important time than the present to give people the power to live healthier and happier lives through entrepreneurship thereby bolstering our efforts to overcome the ravages of unemployment,\u201d said Drew McDermid, Vice President of NeoLife<\/em> in Southern Africa.

McDermid\u2019s comments are borne out by the global performance of the direct selling sector. According to the World Federation of Direct Selling Associations (WFDSA) <\/em>of which South Africa\u2019s local body Direct Selling Association <\/em>is a member, global direct sales increased by 2.3 per cent year-on-year, from US$175.3 billion in 2019 to US$179.3 billion in 2020.<\/p>\n\n\n\n

\u201cThe challenges of the COVID years saw a rise in micro enterprises and the so-called \u2018gig economy\u2019. No more so than in Asia and Africa, where entrepreneurship and self-reliance is even more of a necessity than elsewhere,\u201d McDermid says.

According to the same report, the Compounded Annual Growth Rate (CAGR) experienced by individuals involved in direct selling opportunities over the last three years, continues to increase exponentially, despite COVID and other challenges.

Entrepreneurship is the obvious answer for many of the challenges facing South Africans, however the success rates among traditional business start-ups are dismally low. In South Africa alone, five in seven businesses fail within the first five years according to Cova Advisory<\/em>.

Direct selling benefits<\/strong>
\u201cDirect selling provides enormous opportunities for entrepreneurship. There are comparatively few barriers to entry and no capital is required outside of a small sign on fee of under R1000.  Extensive training, personal development and ongoing mentorship are provided to ensure the entrepreneur gets the best start to his or her business,\u201d McDermid adds.<\/p>\n\n\n\n

NeoLife<\/em>, for example, undertakes all business administration, provides distributors with a personalised website and mobile app, as well as providing warehousing, marketing, logistics and training.<\/p>\n\n\n\n

\u201cThis means our distributors can focus on the all-important income generating aspects of their business,\u201d he adds.<\/p>\n\n\n\n

Health and wellness trends<\/strong>

NeoLife\u2019s <\/em>value proposition is based on health and wellness and providing products that are backed by thorough science, research and development. Last year alone, the global entity NeoLife International<\/em> invested millions of dollars in independent scientific research to ensure products produced were of the soundest quality and promoted individual health.

\u201cModern day diets, over processed foods and obesity have resulted in a global trend of poor health. Research has shown that a bad diet is three times more dangerous than smoking in terms of its impact on the human body,\u201d McDermid says.

\u201cCurrently in the US alone an estimated 80% of adults take a vitamin supplement daily. In South Africa that number is 48%, which we believe will increase exponentially over the next few years,\u201d he continues.

\u201cThere is a growing opportunity in the market for good whole food supplements and earth friendly products that work, and that people can trust. I truly believe that we have a product line that is well positioned to help people succeed in a changing world,\u201d he says.

For McDermid and his team at NeoLife,<\/em> it\u2019s a perfect storm being driven by two trends \u2013 the first sees an increased demand for high quality supplements in the wake of chronic disease and the desire for prevention and long-term good health. The second trend is a surge of individuals looking for ways to make extra money to improve aspects of their life, secure their future, or quit the rat race and start a home-based business. NeoLife addresses both.<\/p>\n\n\n\n

Income generation opportunities<\/strong><\/p>\n\n\n\n

According to First National Bank<\/em>, 56% of middle-income South Africans spend 80% or more of their salary within five days or less.<\/p>\n\n\n\n

\u201cThe steady increase in our cost of living, static incomes particularly among retirees, and high levels of unemployment, all point to the fact that more people than ever before are looking for a way to generate part-time income from home,\u201d McDermid says.<\/p>\n\n\n\n

\u201cIf COVID and lock down taught us anything, it was that if you don\u2019t have a way to make money from home you are at risk.\u201d Economies are in decline, job security is currently at an all-time low, while cost of living continues to climb.

NeoLife <\/em>is on a mission to give everyone the power to live happier and healthier lives. We want to end the trend of poor health and financial stress that affects millions of families globally,\u201d he concludes.

About NeoLife<\/strong>

For the past 63 years, NeoLife <\/em>has been building a global community of people who find purpose and passion in empowering other families to great health and an earth friendly lifestyle. In return NeoLife <\/em>empowers and financially rewards our NeoLife <\/em>distributors who have chosen to partner with us in our mission.

 

Issued on behalf of:  NeoLife International – South Africa

Client contact:           Drew McDermid

Email:                        drewm@za.neolife.com<\/u><\/a>

Tel. No.:                      082 556 1416

 

Editorial contact:         Kerry Botha

Email:                          kerry@kerrybotha.co.za<\/u><\/a>

Tel. No.:                       083 263 0644<\/p>\n","protected":false},"excerpt":{"rendered":"

Concerned by the rising cost of living and high rate of unemployment in South Africa, particularly amongst our youth, health, and wellness stalwart NeoLife is on a drive to grow its entrepreneurial programme by 20% in the coming year.<\/p>\n","protected":false},"author":1,"featured_media":4097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-4091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-health"],"featured_image_urls":{"full":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n.jpg",960,960,false],"thumbnail":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n-150x150.jpg",150,150,true],"medium":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n-768x768.jpg",640,640,true],"large":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n.jpg",640,640,false],"1536x1536":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n.jpg",960,960,false],"2048x2048":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n.jpg",960,960,false],"magazine-7-slider-full":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n.jpg",960,960,false],"magazine-7-slider-center":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n-936x897.jpg",936,897,true],"magazine-7-featured":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n.jpg",960,960,false],"magazine-7-medium":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n-720x380.jpg",720,380,true],"magazine-7-medium-square":["https:\/\/www.thelife.digital\/tl\/wp-content\/uploads\/2022\/10\/306095879_473075951499768_8683702918871450203_n-675x450.jpg",675,450,true]},"author_info":{"info":["TheLife Team"]},"category_info":"Articles & Advertisers<\/a> Health Beauty and Wellness<\/a>","tag_info":"Health Beauty and Wellness","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/4091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/comments?post=4091"}],"version-history":[{"count":1,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/4091\/revisions"}],"predecessor-version":[{"id":4100,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/posts\/4091\/revisions\/4100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/media\/4097"}],"wp:attachment":[{"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/media?parent=4091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/categories?post=4091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelife.digital\/tl\/wp-json\/wp\/v2\/tags?post=4091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}