{"id":2606,"date":"2021-10-15T04:42:16","date_gmt":"2021-10-15T02:42:16","guid":{"rendered":"http:\/\/www.thelife.digital\/tl\/?p=2606"},"modified":"2021-10-15T04:42:20","modified_gmt":"2021-10-15T02:42:20","slug":"t-for-technology-find-yourself-with-seo","status":"publish","type":"post","link":"https:\/\/www.thelife.digital\/tl\/articles\/t-for-technology-find-yourself-with-seo\/","title":{"rendered":"T for Technology – Find yourself with SEO"},"content":{"rendered":"\n

It has become such an achievement that finding yourself on the 17th<\/sup> page of a Google search feels like real life rejection.<\/p>\n\n\n\n

Included in top searches awards lists, one will always find the big brands mixed up with influential leaders, celebrities, and influencers from all walks of life. This obviously has a huge impact on the relationship between popularity and success. At least popularity seems like success because the brand or product is the most seen and heard off.<\/p>\n\n\n\n

This is also true for our businesses, practices, and shop fronts. Being more findable will certainly translate to more marketing success and in turn more turnover and hopefully more profit. But… it\u2019s not that easy. How does one ascend from the page 17 valley to the First page peak of glory!<\/p>\n\n\n\n

Well, there are cheap, sustainable, and hardworking ways and more expensive easier ways. As always there are many ways to get up this metaphorical hill. I will cover the expensive ways in a follow up piece.<\/p>\n\n\n\n

Hard-working ways will be what is referred to as SEO. Search Engine Optimisation<\/em>. An acronym that has become widely known as the practise, or almost, science of increasing search accuracy and hit ratios, also maintaining search order position on certain keywords. It is a definite full-time job for someone. In an arena of tightly contested keywords – to come out on top of searches \u2013 tough call!<\/p>\n\n\n\n

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Acceptance. <\/strong>Accepting that you have no<\/em> control over what Google and other search engines will list is your first step. You can only try and boost your compliance to their rules and stay on top of changes to make adjustments as needed.<\/p>\n<\/div><\/div>\n\n\n\n

Rules are broadly defined and include site specific requirements that are \u201cmust haves\u201d for proper listings.<\/p>\n\n\n\n