{"id":2577,"date":"2021-10-15T04:14:45","date_gmt":"2021-10-15T02:14:45","guid":{"rendered":"http:\/\/www.thelife.digital\/tl\/?p=2577"},"modified":"2021-10-15T04:16:00","modified_gmt":"2021-10-15T02:16:00","slug":"kyle-clark-his-secret-to-business-success","status":"publish","type":"post","link":"https:\/\/www.thelife.digital\/tl\/articles\/kyle-clark-his-secret-to-business-success\/","title":{"rendered":"KYLE CLARK – HIS SECRET TO BUSINESS SUCCESS"},"content":{"rendered":"\n

What inspired you to start your company? <\/strong><\/p>\n\n\n\n

I never thought I would own 3 companies and especially not in their respective industries. I was a field crew presenter at 947 (one of the biggest commercial radio stations in the country) and when I left there, I thought to myself, \u201cwhere to next?\u201d I knew I wanted to be in media and that I wanted to speak to an audience. I worked within the digital marketing space within 947 and started to apply what I had learnt at such a huge corporation into my own pages. At that time, social media was the craze. I was growing my following rapidly fast, and everyone wanted to know how and what I was doing that helped me grow (just being myself) and that was the birth of the then \u201cKyle Clark Digital Agency\u201d. Little did I know what was in store for me.<\/p>\n\n\n\n

What is the story behind the name of your company?<\/strong><\/p>\n\n\n\n

Back in 2015, The Kyle Clark Digital Agency<\/strong><\/em> started off with a name that was purely focused on just me. I remember starting off with a swim & tan-brand and quickly moving onto to bigger clients like game lodges, beauty salons, the Mrs South Africa queen\u2019s and their finalists, it just didn\u2019t stop… For a marketing agency, I had never ever had to market our company, our agency was born on word-of-mouth marketing, and it was spreading like wildfire. Having absolutely no education within this industry, I quickly started to teach myself everything off YouTube and Google, and from there our agency started signing clients that even I couldn\u2019t believe we had back then.<\/p>\n\n\n\n

I knew I wanted to leave a legacy with a very big admiration for my father\u2019s surname as his family were so kind to me in his absence, and when I decided to include my mother (my best friend) and furthermore, employ my brother into the agency, I went from The KCDA to \u201cClark Media\u201d. I envisioned a media house, a warehouse that had everything you could think of. You as the consumer would be able to walk in and there would be a door for everything, a hallway leading to all your answers to get your business off the ground and make it look incredible. My dreams are sometimes bigger than me.<\/p>\n\n\n\n